Basic Guide to Paid Inclusion Programs
One thing most people complain about when using free search engine
services is that it takes a long time for the engines to crawl,
index, list and rank your site. Depending on the field you're
in, competition, quality of the web site itself and pure luck,
it can take anywhere from 2 weeks to 6 months.
Search engines have recently took notice of this problem, and
most of them now offer some kind of paid inclusion program, which
means that you pay the search engines to make sure our site is
included in the search engine listings. Generally, this makes
the whole process faster and more efficient. Nobody wants to work
for free :)
Don't confuse PPC with paid inclusion. Paid inclusion is paying
to get your site listed with the search engines, cutting short
the time taken to do it the free way. PPC is simply paying for
traffic to your website. Most paid advertising programs today
offer both in a package. Your initial payment goes to getting
your site reviewed, indexed and ranked by SE's. That is paid inclusion.
You pay to be included. Usually paid istings charge a flat fee
per year of per URL to be included.
Then when your site is already listed, it may not show up in
the top spots, so you can opt to pay for clicks to your site,
and thats PPC. If you want more clicks, simply pay more.
This way, you can make sure that your site is listed with the
engines, minus all the hassle. You could use a couple of good
paid inclusion programs like:
| Excite |
Excite.com
Paid Inclusion
gets your site listed in Dogpile, Verizon, Excite
and more. |
| Overture |
List
Your Site with Overture and
appear on the top of search results of leading sites like
MSN, Yahoo!, and Alta Vista.
Recently, Yahoo! bought over Overture and its repertoire
or search engine expertise, so if you want to get listed
in Yahoo fast, this is perhaps the best bet.
Advertise your Web site with Overture search listings.
Sign up and get a $10 credit, good towards
up to 100 sales leads. Sign
up now! |
Most of these paid inclusion programs also run a concurrent PPC
program in a package. That means that you pay to get your site
listed, and when it listed, every click it gets is charged to
your account.
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