Review of PPC Top 3 Pay Per Click Search Engines

The most popular paid advertising tool today. AdWords allows you to customize your advertising according to your daily budget and reach your target audience effectively.

These are sample results from AdWords on Google.com for the search term "silk ties" (I love those!), where Google separates AdWords results from it's free search results:

These are sample results from AdWords on Alexa, Google's partner site, for the search term "silk ties", where Google powers the search results:

Google AdWords enables you to manage your own account, and with cost-per-click (CPC) pricing, you pay only when users click on your ad. You control your costs by setting a daily budget for what you are willing to spend each day.

When advertising on Google AdWords, try to keep your budget to only what you are willing to pay. After the initial setup process (and $5 setup fee), you can start creating your own campaigns. Your ads will appear almost immediately. Read through the process and instructions carefully.

You will not have to follow Google's recommended cost-per-click or recommended budget. Set your own daily budget according to your finances, and keep cost to $0.05 per click. There is no need to pay more than that, as Google operates not on how much money you have to spend, but how relevant your ads are to it's viewers.

On certain competitive keywords like "web hosting", you may need to bid more than a few dollars for each click. Avoid extremely competitive keywords if possible. One mistake many people who are new to PPC commit, is that they try to become no.1 on the paid listings, shelving out more money than necessary, bidding on popular, one word keywords that everyone else seem to use.

What they get is a lot of traffic and clicks on their ads, and a lot of money wasted. Why I say "wasted" is because most of these clicks are from untargeted, "junk" visitors who have no interest in your ad whatsoever. After all, it doesn't cost THEM anything to click on your ads.

Use the "Keyword Suggestion" tool to help you find relevant keywords, and make your keywords as relevant as possible to get only highly targeted visitors. Remember what you want is people who are seriously looking for your product or service. Make sure your keywords appear on the title and description of the ad. You may need to create several "Ad Groups" if you're bidding on many keywords.

Sign up with Google Adwords - Pay per click ads are ready to be served in 15 minutes.

Have fun and give it a try. Feel free to bid on the same keywords or use the same ad text. More tips can be found here:

The Overture PPC program is one of the oldest on the Internet. Formerly known as GoTo.com, they pioneered the whole paid advertising thing on the Internet, starting as early as 1997.

A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click- through. You can only set monthly budget limit, and a monthly minimum top-up amount of $15 is required.

Top 3 Overture listings appear on these sites's search queries. I recommend using Overture because of its massive reach. Currently, big bad Yahoo has bought over Overture, and besides developing their own search engine, most of the URL listings in Yahoo will be done using Overture sponsored links technology.

Overture's role in this whole Internet promotion thing will be undeniable. You have to either learn how to use Overture, or get left behind! Paid advertising in Overture will likely cost you more than the other 2 top guns, but if you want to reach a huge market, and have the cash to advertise, Overture will probably be the best choice.

Even AltaVista and AllTheWeb, 2 former search engine giants, no longer accept URL submission to their site. Instead, they will be using Overture listings and Yahoo search technology.

Started in 1999 with a familiy oriented search model, know as Ah-ha, Enhance went through changes in its business model, and finally arrived on the same golden path as Overture and AdWords. Still growing in popularity, thie pay-per-click search engine is set to take big slices of the seach marketing pie.

Minimum click price for Paid Listings in Enhance is $0.03, significantly lower than Overture's $0.10 and AdWords' $0.05. One important aspect of Enhance is that it allows logo placement next to paid listings, know as LogoLinks. The links are likely to increase overall click-through rates for your business listings.

Within two business days upon submission of yur selected keywords, you will usually get an approved listing, and you may upgrade your account at any time. Besides that, Enhance also has an easy to use interface, professional help in review of your campaigns, and lets you set daily budgets, just like AdWords.

SUpport is another strong point here, as they offer many methods of assistance like 24 hours phone support, email support, online chat and a support knowledge base.

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