Guide to Building Targeted Traffic
to Your Web Site
Instead of throwing your product on people's faces and asking
them to buy, learning how to build a targeted stream of traffic
to your website is a better move. Do it properly and you will
be busy till wee hours in the morning just counting your sales,
and thinking about early retirement.
Although it may take longer to tap into the specialized market,
it's worth it the long run. Here are some good ways to build
targeted web site traffic:
1) Free Search Engine Traffic
This type of traffic is still the best around. Search engines
represent what is called "pull marketing",
where you let interested people come to you, instead of "push
marketing" where you approach people to sell your
products.
When someone enters a search term, say "natural office
cleaning products", and THEY find YOU on the search engine's
first page, then you have a prospect who is specifically looking
for what you have to offer.
Assuming you have already built a website with good content and
a great products, a top 5 listing in search engines for your
selected keywords would guarantee you a good, strong business.
Membership to our IAHBE
gives you access to hundreds of well written articles and
advice from search engine experts on how to build a targeted
stream of free search engine traffic.
If you don't want to go through all the hassle of submitting
to search engines, you may want to try these programs, which do
it for you:
| AddMe.com |
Free submission available.
This is a very good service to use, and very effective. Add
Me is one of the highest rated search engine submission
programs around. |
| Submit Fire |
Submit
Fire
makes it easier to submit your site to 3,000 search engines
and directories. |
2) Pay-per-click and Paid URL Listing
Pay-per-click
ads and url listings are becoming more popular on
the Internet. PPC advertising allows you to bid on keywords related
to your business and get highly targeted visitors. Compared to
free SE traffic, with PPC you basically have to pay for all the
traffic that you get.
The good thing is that you only pay for click-throughs to your
site, instead of paying for every time your ad is shown. Every
marketer or business owner should learn to use these paid programs.
For more info, read our article on Pay
Per Click PPC.
3) E-zine Advertising
An e-zine is also referred to as a newsletter, and is usually
sent out by website owners to their subscribers on a regular
basis. The good thing about e-zines is that is usually caters
to a specific target market.
For example, the owner of a gardening website may send out
newsletter about the latest happenings in the home & garden
market, gardening tips and tool reviews. If you're selling
a lawn mower, then advertising in this e-zine would get you
deep into your target market fast.
4) Your Own Ezine & Opt-in List
If you have your own newsltter or ezine, then focus on building
your opt-in list as much as possible. Services like List
Inferno lets you get more subscribers by advertisng your
newsletter across humdreds of other websites, and in return
you advertise other people's newsletters on your site.
All this is done automatically for you, and all you need
to do is copy and paste a simple code to your site's pages.
I have used List Inferno
and I highly recommend it.
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